9 Quick Internet Marketing Tips for SMB
After delivering a social media workshop to a local business
community, I was asked at the end of it. ”what is my take away? Anything to get
me started?” sure and here you are.
What is Your Goal?
When developing your website you need to develop a set of
goals. Think of whom your audience is, the target, demographics, and its
functions. Are you selling products? Generating sales leads? Providing
information? Have a professional quality brochure and information sheets that
can be downloaded.
Content Evaluation
Content is King and so much so in social networks. It is
imperative to know what information your customers and clients are looking for.
Provide that content and they will be able to understand that your company has
expertise in that subject matter.
Analytics
Big Data is popular right now and Google Analytics offers a
ton of useful information. It’s Free. It will provide reports on how your site
is doing, what pages get traffic, and how long users spend on your site. You
can also track the device they are using and location information.
Local Business Directories
There are various free local business directories that can
help you gain more web traffic. Use them.
Competition Spying
What are your competitors up to and also do keyword ranking
searches to see what your potential keywords get ranked and where they go to.
Keywords
Keywords are key in SEO so use the Keyword tools offered by
Google. Look at the different search results and think of more exact keywords
that can drive a better search result. Pizza is too broad but Tandoori Pizza is
more exacting.
Review
Be diligent in checking your website for accuracy, errors
and look and feel. Also I strongly recommend a mobile version as 50% of
internet users are mobile. Ensure you have a sharp and clean looking site.
Blogging
Blogging allows your organization to become a thought leader
and start to engage customers in dialogue. It also adds valuable search engine
optimization benefits as well.
Video
Video use is surging so ensure you have high quality video
segments that show the world what it is you do. Also populate these on your
Facebook and YouTube accounts in order to increase brand awareness.
These are some quick tips to get you set up and thinking on
how to better make use of the internet for marketing. Several ethnic vendors
have also created additional mirrored site with their specific language
choices. It is important to set time aside every week to spend a few hours in
creating content, refining keywords and reviewing analytic reports to improve
upon. This stuff works but it works a lot better with constant efforts.
Good Luck!
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