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Tuesday, November 9, 2010

We need more Free Wireless Access Points

We need more Free Wireless Access Points

Obviously with the proliferation of smart phones, iPhones, iPads , Kindles, Kobo and android tablets…the users need places to use their new found devices.

Kudos to Starbucks understanding that if they offer free wifi in their 770 coffee shops then users will flock there for coffee and free access. But where are all the others following suit? Want to drive traffic to the bricks then offer the wireless nomad a place to connect and they may spend money at your store while surfing away.

Thankfully, Vex Corp. is hoping to light up over 5000 locations and this is a good thing for the consumer as they want it free and wont pay for it anymore.

Vex will be the integrator and use Cisco wireless access points and use an advertising model where the web access would have to see some advertising. This isn’t a big deal anymore as every website has some sort of advertising on it but if Vex plays their cards right it won’t be an annoyance but of value. Sitting ion a subway checking on emails on the iPad and getting a click ad for a $1 off the next visit would be useful. Now if we can just print the darn thing easily then all will be good.

Let’s hope Vex gets the market share it deserves and other retailers catch on to the free wifi bandwagon.

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