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Monday, September 16, 2013

How to create Innovation by Brainsteering and lead to the journey of One Million Acts of Innovation

How to create Innovation by Brainsteering and lead to the journey of One Million Acts of Innovation
In Kevin Coyne's new book titled Brainsteering: A Better Approach To Breakthrough Ideas he explains the process of generating new ideas.

Kevin Coyne respond to that question by providing in this volume an abundance of valuable information, insights, caveats, and recommendations that quickly identify the "what" and then focus intensively on the "why" and "how" of what they characterize as "a better approach to breakthrough ideas." Heaven knows there are dozens (hundreds? thousands?) of books already in print that make the same claim. My own opinion is that the Coynes' approach is comprehensive, cohesive, and cost-effective...and one of the best I have as yet encountered.
Change the way you think about new ideas by steering your creativity in new and more productive directions.
Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas--and we've all learned from experience that traditional brainstorming doesn't generate them.
Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach--Brainsteering--that takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions,
Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing "idea factory." And getting started is easy: simply ask the right questions, and good ideas will follow.

Brainsteering has an appendix that shares 104 questions to use when brainstorming a new business idea, including:
What's the biggest (avoidable) hassle that customers have to put up with?
Who doesn't understand how to use our product?
Who has modified our product most extensively after purchasing it?
How would our product change if it were tailored for every customer?
What complexity do we plan for every day that, if eliminated, could change the way we operate?
What would it take to bypass the least efficient part of our supply or distribution chain?
What activities might our customers prefer to do for themselves if only they could?
What entities benefit economically to the greatest extent from our presence, and what could they do to help us succeed?
This is recommended book for the creative and voracious thinker and for those who need a kick start to create innovation.

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